Modernizing a 40-year-old education brand for international growth
A private education company in Japan, serving roughly 250 students, wanted to expand its footprint beyond its home market while shoring up its core business.
+30% YoY increase in B2C acquisition, with CAC trending down over the same period.
New outbound motion built from scratch — ICP, messaging, and playbook — driving outsized revenue growth in the first two quarters.
We also built a custom mobile application to improve the client experience, which lifted overall satisfaction, retention, and referrals.